user's avatar
Bureau des Possibles - Generative brand design
Behance.net
Bureau des Possibles
A generative visual identity

Founded by Yves-Armel Martin, the Bureau des Possibles (The Office of Possibilities) is an agency specialized in collaborative innovation. They aim at making the link between the challenges of transforming organizations and the many opportunities of a society in upheaval.

They are convinced that organizations, whether public or private, have many internal and external resources that are waiting to bear fruit. They believe that by moving away from vertical organizational modes, deterministic beliefs and the desire to control at all costs, we can open up to complex approaches and make room for real opportunities. They also run design fiction workshops to explore collectively the near future and bring back concrete memories of it.

When it comes to design and digital innovation, with them, anything is possible. The visual identity we have designed is fully in line with this logic, it is a generative identity in perpetual motion.
Logo concept

The logo is designed in the spirit of the small "black labels" that were used to tag office files. The base for a very simple graphic system, structured in a grid, very tidy, with a "office spirit". The idea was to create a contrast with the generative visual system. It also allows the three blocks of the logo to be displayed in many variations.
Visual universe

Originally, we had in mind the image of starling flights as a perfect example of collective intelligence. So we worked to reproduce this effect from any image. A point cloud is automatically generated and then recomposed ad infinitum.
The generator

Feel free to test the generator:

Move over the image with your mouse and play with "frames". You can upload your own image and adjust the render with the settings on the right. The "SVG" export module is disabled in this version, but it allows to export print images.

Thanks a lot to Kevin Vennitti for the development of this module.
Bureau des Possibles - Generative brand design
3.6k
41.8k
110
Published:

Bureau des Possibles - Generative brand design

Bureau des Possibles A generative visual identity Founded by Yves-Armel Martin, Bureau des Possibles (the office of all possibilities) is an age Read More
3.6k
41.8k
110
Published: