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The Situation:

STIHL TIMBERSPORTS® – The Original Extreme Sport – features the world’s best lumberjack sports athletes in head-to-head competition using razor sharp axes and high-powered chainsaws.

As AOR for the U.S. market, imre handles all strategy, public relations, social marketing, creative and sponsor relations for the property, with the heaviest promotion happening during the U.S. Championships, and the TV airings in the fall (CBS Sports Network). Our team helps engage with existing fans and promotes awareness of the brand by turning new audiences into true believers of the sports.
The Solution:

In 2019 we developed a promotional strategy that relied on PR, social media channels and an increased use of video — both filmed and live — to tell the story of the sports’ key athletes in support of their largest U.S. event of the year: the 2019 U.S. Championships in Milwaukee, WI. In addition to all the build-up, the team was on site at the Championships to do everything from hosting a media day, interviewing athletes, interacting with fans online across social platforms, and promoting the livestream on Facebook and YouTube. With this approach, we saw the largest social response in the history of the sport, and achieved strong PR metrics, including one of the biggest spots to-date — a live segment with an athlete on Live with Kelly and Ryan.
What We Did:

Advertising  |  Brand Activation  |  Content Creation |  
Creative  |  Industry & Marketing Consultation  Public Relations  |  Social Marketing  |  Sponsor Relations  |  Sport Positioning & Image Management  |  Strategy

The Results:

  The daily livestream attracted more than 420K viewers 

  Media relations efforts earned 34+MM impressions

  All social media content and fan engagement resulted in a 90% increase in year-over-year impressions