The Situation:

One of the most prominent leagues in sports was looking to promote dozens of its licensees products to fans. The NFL Consumer Products Team engaged imre to enhance its social media and e-commerce experience in new ways that would continue celebrations of fan lifestyle, while driving increased sales of its licensees products.
The Solution:

imre developed and executed proactive social media content for live events, seasonal product promotion and an always on approach celebrating fans. 

Throughout our partnership, imre has elevated the @NFLStyle social channel presence during the football season and through the offseason. During the season, we target fans with the latest NFL team gear through shoppable ads, while curating trend-setting NFL style content from fans, players and celebrities that inspire people to shop the latest looks. We keep our channels relevant all year long by targeting people during purchase-trigger moments or holidays, proactively engaging in NFL style conversations on social, and showcasing player fashion at live NFL red carpet events.
What We Did:

Community Management  |  Content Creation (In-House Production & Real-Time Events)  |  Influencer Marketing   Sales Data Reporting and Analytics  |  
Social & Digital Media Planning  |  Strategic Channel & Content Planning
The Results:

imre drove fan engagement with disruptive creative and a timely social strategy. As a result, NFL Style channels generated a 8:1 ROI during the season and resulted in a significant channel growth over the 2018-2019 seasons.
NFL
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