The Situation:
The LUMIFY brand has continued to focus its social efforts on creating brand awareness in-channel. However, consumers still had questions on what LUMIFY was and had hesitation on if they should try the product. The imre team helped turn uncertain consumers into believers by reestablishing the LUMIFY brand in social, increasing brand awareness and driving product consideration.
The Solution:
Develop a multi-channel approach to reach new audiences and drive product awareness, ultimately leading to product consideration and trial. We created social video content aimed at educating core audience members on key product attributes to move them from awareness to product consideration and adoption in as few clicks as possible.
What We Did:
Social Marketing | Creative Development | Media Planning | Content Strategy | Trendspotting | Lead Generation
The Results:
• Introduced new creative that ties to cultural moments and current events, that have netted an above average ad recall (11%)
• Expanded our reach among new audiences, with the Male Groomer audience showing an increased ad recall of 4.8% (from 3% Q1)
• Saw an overall CTR increase from Q1 to Q2 of more than 20% as we introduced creative that enticed consumers to visit the LUMIFY website for special offers
