Super Coffee is in the process of supercharging its social presence in an effort to continue its momentum. imre was tasked with growing a modern community driving affinity for the brand through beautiful creative that brings the brand personality and products to life while encouraging community conversation and dialogue.
Our team developed a renewed creative approach intended to drive conversation among the Super Coffee digital community specific to the brand's Positive Energy ethos, bringing awareness to their new coffee innovations. Through consistent, engaging social content we balance brand/product news as well as showcase Super Coffee fans and team members who are spreading Positive Energy more than ever before.
What We Did:
Brand Identity | Creative Development | Creative Strategy | Digital Marketing | Social Marketing
We successfully created a digital community, bringing together new and existing customers, that spreads the brand’s Positive Energy messaging. Our new video content (focused on new product launches) have so far generated 50K views and 400+ positive comments on Instagram.