Hyperion Motors was set to launch the world’s longest-range hydrogen-EV Supercar, the Hyperion XP-1, at the New York Auto Show in 2020. When the show, among many other big auto and technology showcases, was canceled due to COVID-19, Hyperion looked to imre for guidance.
imre hit the ground running, developing a tailored PR strategy that leveraged our longstanding relationships with media outlets across the country. We coordinated staff and numerous CEO interviews leading up to the launch (e.g., Bloomberg, Business Insider, Car and Driver, CNN Business, Forbes, Motor Trend, etc.) coupled with eye-catching press content consisting of spec sheets, press releases, pitch letters, messaging guides and backgrounders. We also worked alongside our Hyperion partners to schedule a pre-launch teaser featuring an exclusive video showcasing the all-new XP-1.
What We Did:
Content Creation | Earned Media | Media Relations | PR Strategy | Product Launch Support
The anticipation we were able to build leading up to our debut was incredible. Our launch program generated substantial momentum, with more than 4.2 billion earned impressions. We secured over 400 earned placements in top-tier media outlets including Business Insider, CNET, Engadget, Bloomberg, Robb Report, Car and Driver, MotorTrend, CNN, MSN, Forbes, Automobile, New Atlas, Motor 1 and more.