The assignment
Create a name, a corporate identity and an advertising style for a new online platform.
What kind of platform is it?
A purchasing platform where you buy products in groups. With your (social) friends for instance. The supplier is happy because he can deliver many products at ones, the group is happy because the price per piece is lower.
The name
I came up with the name Wejoyjoy. Because buying together gives us all joy joy!
Key words for the identity
The logo
Fitting into the online era of today. A logo with a mischievous undertone. The logo can be used in all corporate colours.
Colour composition
A color combination that is clear, eye-catching, cheerful and recognizable.
Wejoyjoy communication icons
Target groups, a selection
Communication style
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