Make KPMG Advisory visible
We have worked for KPMG before. And now, after three years already, KPMG is back. The assignment: the (assisted) brand awareness of KPMG Advisory has dropped considerably in the past 3 years, how can we make KPMG Advisory visible again, how can we make our good work known to the world, and how can we increase our brand awareness dramatically.
Well, by simply telling what we do, by telling who we are, what we are. And above all: by not using so-called profound, but in fact empty phrases - which are so common in the consultancy world. But by telling and showing that we really help organisations, with real insights, concrete actions, genuine (real) solutions.
The result: 10 TV commercials, 3 radio commercials, 42 Digital Out of Home ads (including 4 spectaculars), and a huge amount of social ads on Linked In and Instagram. The Dutch business community will know that KPMG Advisory exists, and it will know that you don't go to KPMG for a nice but impracticable report on your desk, but for a real solution.