Pröpper&Garnaat is now active on the Amsterdam stock exchange. We have taken an interest in a revolutionary start-up, for which we have also developed the name, identity and branding: 

Signally is revolutionary. It builds the future of advanced trading strategies
and informed price signals based upon Artificial intelligence. Determined by Deep Learning
Algorithms and Neural Networks. Yes that's pretty cool. 

And so is the gradient color in the identity. A signal in itself.
Visual device

To be immediately recognizable we use our gradient, colors, fonts, our name, our tone-of-voice. But we also do something else: the two L's in our name are bar charts going up. We use them in many of our communications as a recurring element, a fresh and optimistic visual device that ensures immediate recognition.