The Fashion and Textile Catalan Association, a professional collective composed of the main Catalonia’s sector companies, starts a new stage. The Clúster Català de la Moda (Fashion Catalan Cluster) is the new format with which acts from now this association and the briefing required a new naming proposal as well as a full identity project. Modacc (fashion + the initials of the Catalan Cluster) was the solution to upgrade the sector as the first point and the cluster format as a complement. The new graphic identity keeps the same blue color as a corporative element and maximizes some new values such as creativity, innovation and its presence through a distinctive graphic, which is variable and linked to the weave, a ready-make base onto the fashion world. Therefore, a few fresh graphics with different patterns make shape the new cluster.
