Pop & Pac Studio's profile

Field Group

Behance.net
A father and son team both named James, approached Pop & Pac with a vision for elevating the built experience. With many builders and developers touting words like ‘best' and 'quality’, we had a vision for a brand that immediately evoked confidence and clarity, nothing superfluous, with immediate distinction in the market. 

On the surface the brand is simple, yet the devil is in the detail, with each part of the identity meticulously crafted and considered, a parallel to Field Groups offer. A headline act worthy of attention and adoration from its audience.
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Project: @field_group
Brand Identity & Strategy: @pop_and_pac
Photography: @davekulesza
Folio Photography: @foliolio
Printing: @hungryworkshop

Field Group
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Owner

Field Group

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