"Hi Romy, can you develop an identity, pay off, communication grid and illustration style for the first lease stroller service in the world?"
"I'd love to!"
Visit Gowheely.com
The logo
Bold and simple, just as briefed.


The Brandbook, some pages








Communication Grid
Using the photography of GreenTom (the stroller supplier).




Illustration style
Bright and happy.


A sketch.


The webdesign



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