[Fr] Boris Khalvadjian vient de faire évoluer la communication de son cabinet d’avocats en confiant la création de sa plaquette commerciale à Graphéine. Dédié à la création, la production et à l’innovation, son cabinet est spécialisé dans la propriété intellectuelle. Afin de faire connaitre son activité, et répondre à sa volonté d’originalité, nous avons développé pour lui un objet singulier. Notre réponse a donc pris la forme d’une brochure qui est à la fois un support de communication et un objet « gift » qui va pouvoir accompagner les personnes au quotidien dans leur activité professionnelle. Le dépliant commercial est réalisé et monté comme une sur-couverture qui enveloppe un carnet de notes dont le rôle sera d’être le meilleur allié de son propriétaire.
[En] Boris Khalvadjian changes the communication of his law firm by entrusting the creation of its commercial brochure to Graphéine. Dedicated to creation, production and innovation, the firm specializes in intellectual property. In order to make his activity known, and to answer his will of originality, we developed a singular object. Our response therefore took the form of a brochure which is both a communication medium and a "gift" object which can accompany people in their daily professional activity. The commercial brochure is made and mounted like an over-cover that envelops a notebook whose role will be to be the best ally of its owner.
We combined different printing techniques to create these two elements. On the outside, we see a sleek and dark object, a selective varnish discretely illuminates the logo and text on a matt laminate finish. Once opened, a bright orange inside gives a fresh yet bold feeling, the notebook on the other hand calms things down with its sobriety. The contrast in textures was carefully thought out on the notebook too : the paper used for the cover is lightly rough, a selective varnish and the inside paper soften things up, and last but not least the blue stitched binding on the side add a hint of color. The final project is well-finished, sober and elegant yet very contrasted and full of surprises. Thanks to Escourbiac's printing skills and to Khalvadjian's unfailing confidence in the development of this project, we were lucky enough to hold this beautifully designed and fabricated sales brochure in our hands!
