user's avatar
Elly's
Behance.net

Elly’s is a high end restaurant located in Mexico City. Our inspiration for this project were Elly’s life experiences that brought her to who she is as a chef nowadays. 

For the brand's identity, we wanted to create contrast between reinterpreted 1930’s typographies and handwritten details in a playful way.  The result is child-like, quirky, and edgy all at once. In order to balance out the playfulness with elegance in the brand we used a serif typeface with contemporary details for the editorial, counterbalanced with a play of longhand elements, reminiscent of the playfulness of the graphic.

We created illustrations based on Elly’s childhood by abstracting those memories into fun and dynamic images.
Elly’s, a taste of nostalgia.
_

Art Direction: Futura
Photography: Futura

More info: press@byfutura.com
Elly's
4.1k
37.3k
109
Published:

Elly's

4.1k
37.3k
109
Published: