When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit. Could the same be said for love? To find out, they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts and artworks & post the material on a website they would create for this purpose.
What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. The book "40 Days of Dating: An Experiment" is a beautifully designed, expanded look at their experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since.
Agency/Studio: Sagmeister & Walsh, 2015
