The Bienal Femsa is a visual arts contest that was created with the purpose of recognizing, strengthening, stimulating and diffusing artistic creation in Mexico. Futura was in charge of designing both the graphic identity and the art book of the XII edition.
We created an identity with editorial balance and geometric intervention within the space, demonstrating that form and function do not compete, but rather complement each other. We created a harmonic proposal: with an adequate use of blank spaces, a reticulated editorial design and using a protagonist color that was distinctive for the event.
We designed a cover with a harmonic and simple proposal, which is reinforced with simple but consistent finishes. We also proposed a simple lining: with a light and matte paper that wraps the book and closes with a small adhesive. A surprise factor is created when inside, you discover the book full of fine color details.
Art Direction: Futura
Photography: Rodrigo Chapa

More info:
Bienal Femsa