Building the BDeals brand.
June, 2022
Two guys with an amazing idea came to us. With their business gifts they want to spread the wonderful stories of B Corp partners among the business community. They hope to inspire companies and above all to help them involve their relations in their journey to a better world.
There was only one problem: their packaging, visual identity and brand ideas had not grown with their ambitions. We helped them on their way.
A briefing we love
We stand for our B Corp partners.
An important part of the briefing was the following: BDeals sells truly sustainable business gifts using only B Corp products. The focus should be on companies (B2B), with an interest in sustainability, but also wanting to treat your employees well, a happy working environment, etc. It is therefore broader than just sustainability in the sense of climate and CO2 savings.
New logo
Logo vehicle: It’s a B, it’s a heart, it’s a stuffed giftsock!
Green box packaging
The illustration pack: They tell us something about what we do it for and they stand out because of their cheerfulness.
Impact box packaging
Communication format
Event bag packaging
Mail box packaging
