On the 1st of July of this year (2020), dutch football club FC Utrecht celebrates its 50th anniversary.
In honor of this anniversary, I’ve created a concept for a new logo and home/away jersey.
In honor of this anniversary, I’ve created a concept for a new logo and home/away jersey.
This work is not commissioned by FC Utrecht and has no links to the club whatsoever.
Feel free to share the work online, but under the limiting condition that you credit me by name.
Nothing from this project is subject to any type of commercial purposes without prior consent by me.
Nothing from this project is subject to any type of commercial purposes without prior consent by me.
50 years: a logo history
It all started back in 1970 with the iconic symbol of the city of utrecht. Later on, the club’s name FC Utrecht was added and the now infamous coat of arms made its debut. Also, a third colour was added: black. In 1983 - after the introduction of shirt sponsoring in professional football - the black was replaced by blue as this was the corporate identity colour of the shirt sponsor Nissan Motors. In that same year, a strange mistake by the designer let to a mirrored version of the logo. However, when finally discovered, the club made the decision to leave it the way it was. A big part of that decision had to do with the enormous cost involved when making the needed corrections. The logo was further updated in 2009. This update included a white border surrounding the logo and increasing the spacing for the word Utrecht.
A new logo
The new logo has a new font, a brighter red color and its original black color. The blue color has been removed. I decided not to mirror the logo back to its original version. In doing so, a clear difference between the city of Utrecht and the footballclub FC Utrecht remains. In honor of the club's 50th birthday, the founding and current years have been added, as well as a banner with 50 years.
The new home/away kit
An anniversary is something to both commemorate and celebrate. Fifty years with highs and lows in a rich football history. In honoring the 50 years of history, the team of FC Utrecht play in a special anniversary shirt, one that pays tribute to all 427 (former) players of FC Utrecht. This shirt comes in a luxury gift box.
The new logo.
Placed on the heart.
The players from the past 50 years.
All 427 of them.
On the home jersey: behind the players are the supporters.
Thanking them for their loyal support.
The city of Utrecht on the away jersey.
We represent the city. We are UUUUU.
Our history carried proudly on our back.
The three clubs from which FC Utrecht originated.
The three clubs from which FC Utrecht originated.
The sponsors on the back.
The jersey is not a billboard.
Promotion
Thanks for watching!
Feel free to share it online, but under the condition that you show some love by crediting me by name.
Nothing from this project is subject to any type of commercial purposes without prior consent by me.
Nothing from this project is subject to any type of commercial purposes without prior consent by me.
And please give me feedback, I'd love to hear from you!
