Introduction
"We, JongeHonden (Young Dutch Creatives), connect fresh ideas from young creatives to great companies and organisations. For the last 26 years, we’ve been hosting pitches because we believe that young creatives can shape these brands in a tremendous way. During these pitches, twenty-something creatives show off their most innovative, crazy ideas. Next to the practice of a real pitch, the winners will also be paid in another experience: The Cannes Lions Festival of Creativity."
"We, JongeHonden (Young Dutch Creatives), connect fresh ideas from young creatives to great companies and organisations. For the last 26 years, we’ve been hosting pitches because we believe that young creatives can shape these brands in a tremendous way. During these pitches, twenty-something creatives show off their most innovative, crazy ideas. Next to the practice of a real pitch, the winners will also be paid in another experience: The Cannes Lions Festival of Creativity."
Client
"Tempo-Team is the second largest employment agency in the Netherlands. Tempo-Team works together with employers looking for employees and uses flex workers at various leading companies."
The assignment
"Translate our new Tempo-Team key message 'smart, fast and together' into a creative concept. From this concept, develop an activation / PR stunt in which Tempo-Team is put on the map as the challenger in business services."
"Translate our new Tempo-Team key message 'smart, fast and together' into a creative concept. From this concept, develop an activation / PR stunt in which Tempo-Team is put on the map as the challenger in business services."
Together with Luuk van Velthoven we came up with the following concept:
(The video is in Dutch, the translation is below the video)
Insight
Not only people are looking for a new job.
Concept
Tempo-Team makes use of existing resources in a smart and eye-catching way, helping people to get a job quickly.
Tempo-Team makes use of existing resources in a smart and eye-catching way, helping people to get a job quickly.
Implementation
Tempo-Team gives old and neglected telephone booths a new purpose. The disused telephone booth becomes a place of hope. A place with one question: Do you want a job quickly? Yes? Grab the phone and come into direct contact with a company that is urgently looking for new staff. We link the job seekers to the staff seekers. Not in the employment agency but in the telephone booth on the street. It will be the fastest place to score a job.
Tempo-Team gives old and neglected telephone booths a new purpose. The disused telephone booth becomes a place of hope. A place with one question: Do you want a job quickly? Yes? Grab the phone and come into direct contact with a company that is urgently looking for new staff. We link the job seekers to the staff seekers. Not in the employment agency but in the telephone booth on the street. It will be the fastest place to score a job.
Result
First place, gold medal Young Dutch Creatives.
Two tickets for The Cannes Lions Festival of Creativity.
First place, gold medal Young Dutch Creatives.
Two tickets for The Cannes Lions Festival of Creativity.
