Deconstruct the Machine






Weeelectric (part of Weee Netherlands) is the easiest way to recycle your small, electrical products: just give them to the package delivery person if you have ordered something via the internet so that they can be recycled by Weee Netherlands.

Assignment
Developing a new visual identity (while maintaining the Weeelectric logo, but designing a new campaign logo) and making it clear that recycling is important.

Concept
Which products can your reuse and for what purpose. For example, did you know that 200 mobile phones contain enough gold for a wedding ring? But where is that gold and what else can you find in a mobile phone? Let's show the little details in your products.

Implementation
To make this clear and visually appealing, we came up with the idea of using 'Knolling'. The Knolling technique is the process of arranging a group of related objects in a clean, organized way by utilizing parallel lines and 90° angles.

For this assignment we have photographed four products (mobile phone, desktop computer, vacuum cleaner and washing machine) on a Green Screen:

A. The complete product;
B. Taken apart and positioned using the Knolling technique;
C. Details shots of the small parts.






The making of (April 26th 2019)



Video - the making of "Stofzuiger" (April 26th 2019)

















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​​​​​​​Assignment on behalf of brandwebbing

Client: Weeelectric
Concept: Nathan Roos & Rembrandt Smids
Art Direction & Designer: Nathan Roos
Photography & Color corrections: Nander de Wijk
Videographer: Niels de Groot
Copywriter: Rianne van Capelle, Rembrandt Smids & Nathan Roos
Logo design "Deconstruct the Machine": Nathan Roos
Planning & media export: Rianne van Capelle
Published: June 2019





Deconstruct the Machine
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Deconstruct the Machine

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