NIKE - Gumball Pack
This pack is all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day.
All content was shared at the stores and on social media accounts of the main Nike retailers: FootLocker, Foot Action and Champ Sports, among others.
This world is based on the combination of two hero elements as the support for the shoe: gumballs and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gumballs. For the bubbles, we have the sensation of air-filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
Multi-colored, smooth, candy-coated shapes represent the gumballs. For the bubbles, we have the sensation of air-filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
The environments are modern reinterpretations of a kids’ playground, with soft and fun shapes of foam and rubber-like materials.
Just Chew It.
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f602092841847.5e56a8272e0da.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e5e9d192841847.5e56b3820cbdc.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/59965692841847.5e56b3820d697.gif)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f968492841847.5e56a8272f1d0.jpg)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eb323292841847.5e56a8273166c.jpg)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/904f2d92841847.5e56b8904fa30.jpg)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53c10392841847.5e56a82730845.jpg)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/95c74e92841847.5e56a8272f9c8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd74bf92841847.5e56a8266a805.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/03e7c292841847.5e56a82669836.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/15311792841847.5e56a8266912c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/260e0f92841847.5e56a8266a12d.jpg)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0b1e692841847.5e56a8272e985.jpg)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8df23392841847.5e56b77e21b5e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e7415792841847.5e56b38285a30.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9dcfa692841847.5e56b38286338.gif)
![3D airmax bubblegum Gumball kids Nike notreal shoes sneakers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bdc5d92841847.5e56a8273108c.jpg)
Thanks!
Directed by: NotReal
Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Executive Production: Roberto Connolly
Production Assistant: Joana Cabrera
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Animation Direction: Milton Gonzalez
Design: Luján Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Valeria Moreiro, Milton Gonzalez
Animation: Macs Riedel, Sergio Fuego, Joana Cabrera, Milton Gonzalez
Animation: Macs Riedel, Sergio Fuego, Joana Cabrera, Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering and Compositing: Milton Gonzalez
Modeling: Nahuel Belich & RotoArt
Modeling: Nahuel Belich & RotoArt
Music & Sound Design: Facundo Capece
Agency: Cinco Design
Client: Nike
Year: 2020
Year: 2020