Bathala
2019
OVERVIEW
Siargao, one of the most beautiful islands in the world, is a place that never runs out of wonder. Exploring the more obscure areas of the island, Bathala is a sustainable tour company that preserves the island by providing sustainable and eco-friendly trips. With their customized, hand-painted jeepney, they promote local businesses by taking tourists to different activities in the community.
Inspired by their vision and respect for the island, we designed a brand identity to reflect the gem that is Siargao. Going back to their roots, the nature of Bathala is reflected in a woven textile-like logo. Promoting the possibility of sustainable traveling, the color palette we curated is one with the ecological richness of the island that they want to protect. The deep color of Cape Cod, the warmth of Potters Clay and Pancho, and a dash of Hemlock illustrate the scenes of the forest— a welcome break from the pristine waters Siargao is known for.
From attending a weaving workshop by Lokal Siargao to learning about indigenous organic coffee at a beachfront cafe, part of Bathala’s purpose is spreading awareness for local businesses and social enterprises. For the type treatment, we wanted to portray the regal but bright spirit of the island with the balance of serif Garamond and san serif Heading. With this representation, retreat into a town full of culture and community with Bathala.
SERVICES
Visual Identity
Art Direction
Brand Application
