Without a doubt, there’s a lot of love for the wide range of delicious and nutritious snacks from Jack’s Fruit. The brand has established a significant following in the years it’s been around. Their selection of healthy, yummy bars and trail mixes have been to all corners of the world.
When it came time for a change, our team at Disjointed Studio knew there was room for improvement. Its initial packaging was straightforward and minimalistic, but lacked charm and excitement of exploring the brand’s flavors and benefits. This is what we worked to create in Jack’s Fruit’s brand redesign.
Visual Identity, Verbal Identity, Packaging Design