The 10th Jarasum International Jazz Festival 2013
JIJF Graphic Design Award 2013 - Grand Prize
‘International’ in Jarasum International Jazz Festival (JIJF) is not just inviting foreign artists from other countries. It is more than enough to call the festival ‘international’ since during the 10 times festivals, 41 countries 535 artists visited the festival. However, this is not the end of the ‘international’ part. The festival steps outside of Korea, international cooperation are being actively operated. Yearly project ‘National Focus Project’ that intensively introduces a specific country to the audience has been worked together with the countries’ embassies and/or cultural institutes. Also, the festival has visited major Asian jazz festivals and signed MOU with them.
Graphic Poster - 545x788mm
Jarasum International Jazz Festival
JIJF is held every October on the beautiful Jarasum Island in Gapyeong-gun, Gyeonggi-do. During the festival world-famous jazz artists come together to delight audiences with the smooth vibes of live jazz.
Festival Visual Identity Concept
JIJF is jazz festival which for promote jazz to the public. But, many people thought that jazz is difficult genre. Furthermore, JIJF's existing design tone is so outdated that can't appeal Jazz genre to young peoples. So, We make the most of the illustration and pattern in oder to public come across the jazz more easily.
JIJF held every year on the jarasum which is comprised of world famous jazz artists. Brand concept is Ranning jazz that various artist and melody of jazz descend to jarasum. We visualize impromptu and dynamic rythmn of Jazz to the pattern, and define the brand color to dark hue but warm color palette considering musical characteristic of the Jazz and night-opening time.
Color Palette - Dark Olive / Orange / Light Yellow
Display Typography - Lobster Two Bold / Aller Display (Dalton&Mag)
Body Typography (Korean) - SD Myeongjo Neo
Illustration - Jazz Artist (Singer / Cellist / Drummer / Saxophonist / Trumpeter / Guitarlist)
Illustration Pattern - Sound visualization through tune of Jazz
Festival Identity Design Application
The festival was designated as one of the “Outstanding Festivals” for three consecutive years by the Ministry of Culture, Sports and Tourism, and as one of the “Top Festivals”. As a Green Life Honorary Ambassador, the festival is also passionate about environment protection. In order to share the external growth with the community, the festival holds a Gapyeong band contest, publishes a Gapyeong restaurant guidebook, and produces Jazz Makgeolli, Jazz Wine and Jazz Vin caud made from the region’s products.
Ticket (1day pass / All day pass)
Festival Guide Leaflet
Coaster
Festival Special LP
Tote bag
Region Product - Jazz Wine / Jazz Vin Chaud
Region Product - Jazz Makgeolli
T-shirt (Festival MD)
Festival Volunteer Uniform & ID card
Eco Re-use Garbage Bag
Promotion Website
Wall Graphic
The 10th Jarasum International Jazz Festival 2013
JIJF Graphic Design Award 2013 - Grand Prize
This project was awarded the grand prize in a JIJF graphic design award which held to greet the 10th anniversary of Jarasum International Jazz Festival. Brand Illustration and graphic pattern was used to all of festival brand application ( Festival Md, editorial, Signage, Regional product...) without restriction of format and contents. Brand color and Brand typography was changed in the process of actual working.
Hyojin Lee, Sungeun Lee, Jihoon Seo
Assistant Director
Myungguk Gye
Public Relation Div.
Jaikyung Han
Copyright © 2013 Lee hyojin and JIJF. All rights reserved.
