For the 2022 ADCC Awards, the Advertising & Design Club of Canada approached Baillat Studio to brand their call for entries. Visually, the concept materializes in a galaxy of interlinked dots that represent the Canadian creative community. “Connecting the Dots” is also the basis of creativity: the ability to connect different elements to generate new ideas.
A dot is a singular entity in space that becomes stronger when linked and connected to others. The dots become a form, a shape, a complex entity, a society. Dots then form a line which gives direction and purpose. The French and English text composed for the occasion is generated from the simple query “Connecting the dots…” in search engines.
Website link: theadccawards.ca
CREDITS
Creative Direction/Direction de création : Jean-Sébastien Baillat
Art Direction/Direction artistique : Gabriel Cance & JS Baillat
Design: Gabriel Cance
Animation : Romane Bechu
Art Direction/Direction artistique : Gabriel Cance & JS Baillat
Design: Gabriel Cance
Animation : Romane Bechu
Photographer : Martin Laporte
Project Manager/Chargé de projet : Samuel Gauvreau Des Aulniers
Mots/Words : Steve Savage
Website : Locomotive
Project Manager/Chargé de projet : Samuel Gauvreau Des Aulniers
Mots/Words : Steve Savage
Website : Locomotive
Fonts used: Monument Grotesk, Camera, by ABC Dinamo Typefaces and Tiny by Velvetyne foundry
