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Canadian Labour Congress 30th Convention

Baillat Studio
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art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity


The 30th edition of the Canadian Labour Congress Convention was held in May 2023 at the Palais de Congrès in Montréal. Every three years, Canada’s Unions come together to celebrate the progress in the labour movement and plan strategies to build a brighter future for all workers. The theme of this year’s convention was “Canada’s Unions: Lifting Everyone Up.”

We took inspiration from the main theme of the convention to create a simple and impactful graphic approach. Building blocks are used as the main graphic ingredient to communicate lifting and positive progress, while the bold colour choice contributes vibrancy, fun and accessibility. The combination of the blocks and arrows lead the eye 
upwards and communicate the bright future and planning happening for Canada’s Unions in the coming years.


art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity


art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
art direction graphic design campaign typography brand identity branding visual identity Brand Design identity


art direction graphic design campaign typography brand identity branding visual identity Brand Design identity
   

     

art direction graphic design campaign typography brand identity branding visual identity Brand Design identity



CRÉDITS/CREDITS


Direction de création/Creative Direction : Jean-Sébastien Baillat
Direction artistique/Art Direction : Hayley Lim
Design : Hayley Lim, Gabriel Cance, Claudia Deneault-Robillard, Till Kraus, Emma Chevillot-Versini. 

Motion : Luce Ruissy, Jacob Newnham.
Photographie et vidéographie/Photography and videography : Viktor Radics
Musique/Music : HOMY Studio
Direction de compte/Account Direction : Charles Spina
Gestion de Projet/Project Management : Samuel Gauvreau Des Aulniers, Clémentine Roy
Photos d’archives : Martin Laporte



Canadian Labour Congress 30th Convention
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Montreal, Quebec, Canada

Canadian Labour Congress 30th Convention

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