Bold and Dynamic Organic Chicken with an Asian Heritage Flair
Introducing Exciting and Delicious Ready-To-Cook Organic Chicken
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Kukuluyu is a brand new ready-to-cook organic chicken brand, seasoned with unique Indonesian spices and flavors. Kukuluyu has a unique method of raising and feeding its chickens in a sustainable way, producing delicious organic chicken with iconic Indonesian spice combinations tailored to the modern Indonesian palette.
THE CHALLENGE
How do we introduce a new F&B brand in an exciting, bold, and modern way, while still maintaining the unique Asian heritage that powers the sustainable farming and production process?
THE SOLUTION
We created the name Kukuluyu from scratch, as an Indonesian-language onomatopoeia that accurately describes the bold and dynamic personality of the brand, represented visually by a strong visual identity and a uniquely Asian chicken illustration, all of which comes to life in modern packaging and collateral designs.
THE RESULT
1. Build brand identity from scratch, including name development, color research, and collateral creation.
2. Created and developed a uniquely Asian chicken illustration as the mascot of the brand.
3. Developed social media templates and marketing assets to power the launch of the brand.
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