Gotham — Branding

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Bringing the Taste of New York to Jakarta,
One Cookie at a Time

Recreating Iconic Manhattan Ambience Through a Unique F&B Experience

Gotham is a new F&B brand dedicated to New York style cookies and desserts. With a focus on authentic flavors and tastes inspired by American cookies, Gotham prides itself in only using high-quality ingredients and providing value for money, without sacrificing any of the fun, happiness, and joy of eating delicious and wonderfully gooey cookies. In this post-COVID era, how do we bring a taste of New York to Jakarta?

THE CHALLENGE

How do we recreate the unique charm of Manhattan without alienating Indonesian audiences and create a distinctive and singular brand personality and identity for Gotham?

THE SOLUTION

We came up with the name and concept for Gotham from scratch, starting with New York's iconic window architecture as inspiration, and bringing the city to life through product names (based on famous NYC neighborhoods), interior design (based on iconic Manhattan shopfronts) and the food products themselves (blending classic flavors with an Indonesian flair).

THE RESULT

1. Build brand identity from scratch, which guided the whole brand launch, starting from product development all the way to interior design and marketing campaigns.

2. Created unique illustrations and product names that are memorable to the Indonesian audience.

3. Launched an exciting new brand in a highly competitive space that has already garnered thousands of followers and media attention from food & lifestyle bloggers.

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Want to learn more about Zero One Digital?

Visit our website at zero-one-group.com