When Pop Culture and Cookies Collide: The Story of KOKA
Celebrating Freedom and Positivity Through Cookies with a Unique Pop Culture Twist

KOKA is a brand new F&B product concept by Kopi Kenangan that aims to disrupt the Indonesian snack market with deliciously decadent cookies that are also distinctive and memorable. Conceived around the COVID-19 period, the product aims to bring a bit of happiness into our lives given the pandemic situation, through one indulgent cookie at a time. 

How do we build a completely new and fresh brand identity that evokes happiness and freedom of indulgence for the contemporary mass Indonesian audience? 

We created a unique brand identity from scratch that successfully brings KOKA's playful and positive brand personality to life in the form of fun stickers, over-the-top graphics and packaging, and addictive soft cookies!​​​​​​​


1. Carefully created a comprehensive brand visual identity that maximizes the playful and positive vibes of the brand and product.
2. Developed sticker collateral and packaging that aligns with the new brand identity and stays true to the brand values of positivity, togetherness, and the celebration of life
3. Brought the KOKA story to life using nostalgic touches, pop culture references, and tongue-in-cheek puns to cement the brand's memorability within the modern day cookie market. ​​​​​​​

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KOKA — Branding

KOKA — Branding

Brand development and identity for KOKA, the latest addition to Kopi Kenangan's ever expanding portfolio of F&B concepts. The brand's American- Read More