Zero One Digital's profile

All Fresh — Full-Service Digital Marketing



Transforming A Trusted Supermarket for the New Digital Era
Reaching New Audiences in the Changing Digital Consumer Ecosystem
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All Fresh is a renowned supermarket specializing in high-quality local and imported fruits, with many branches across Jakarta, Bogor, and Tangerang. For over ten years, All Fresh has focused on providing delicious and nutritious produce for its loyal customers, many of whom have grown up with the brand and continue to shop there as they start their own families. With the changing consumer landscape as a result of the COVID-19 pandemic, All Fresh saw an important opportunity to increase their digital presence in order to expand their customer base and reach new audiences for the future.
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THE CHALLENGE
How do we launch a traditional supermarket into the digital ecosystem and modernize their brand presence and experience, without alienating their existing and loyal customers?   

THE SOLUTION
We built a social media presence from the ground up and established All Fresh as the premier destination and expert in high-quality local and imported fruits, while still maintaining a down-to-earth and sincere communication style to meet the needs of their existing customer base. ​​​​​​​

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THE RESULT
1. Built and maintained a sustained and strong social media presence from the ground up, with nearly 1,000 new followers every month. 
2. Developed a unique and engaging social media branding approach and communication style that speaks to the needs and interests of both old and new audiences, with content ranging from recipes and nutritional facts to fun giveaways and interactive activities. 
3. Continuing to support the digital transformation of the business through campaigns such as a membership program, paid marketing efforts, and other digital initiatives. ​​​​​​​​​​​​​​
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Visit our website at zero-one-group.com



All Fresh — Full-Service Digital Marketing
Published:

All Fresh — Full-Service Digital Marketing

Social media and paid marketing management for All Fresh, a renowned supermarket specializing in high-quality local and imported fruits, with ove Read More

Published: