2019
La Fleurette
Crafting classically elegant bouquets, La Fleurette Manila is a flower boutique that shares your love for all things beautiful. Inspired by the Parisian aesthetic, they marry the rustic with the timeless featuring their assortment of fresh and preserved arrangements.
The most beautiful things blossom in silence, which is how our brand direction took shape. Letting the blooms speak for themselves, we showcased La Fleurette’s quiet grace and enhanced their clean aesthetic. Its logo features simple serif text with a single rose framing it. To contrast their warm and bright bouquets, the hero colors center around the cold Blue Dianne, Casal, and Mineral Green. From their visual identity and web design all the way to campaigns and e-commerce, we take each arrangement as our muse as we help along with the small online service-turned-boutique at the heart of the Metro.
Visual Identity, Copywriting, Brand Guidelines, Campaigns & Content, Website Design & Development, E-Commerce, Art Direction, Photography
