For its second year, Marché Shoni, a festival celebrating the culture of the Shaughnessy Village neighbourhood, enlisted Baillat Studio to continue developing its visual identity. This year's theme continued the idea of ​​bringing people together through a modular illustrative system. The illustrations were created with circular building blocks that come together to create type and visuals that express the light-hearted, bubbly and fun nature of the market.

Credits:

Creative Direction: Jean-Sébastien Baillat
Art Direction: Olivia Chan, Hayley Lim
Graphic Design: Olivia Chan, Hayley Lim
Motion Design: Jacob Newnham
Project Manager: Samuel Gauvreau des Aulniers