An Interview with 'The Brand Man'
  • Brandever is a firm I have always admired for their fearless approach to branding and design. The content is a summary of the two and a half hour interview with Bernie Hadley Beauregard. I wanted to compile all of the stories and advice in a format that paralleled his brand. Since Brandever works in what is known to be quit a conservative market, I chose a perfect bound book as the format. Brandever is risky and fun but there is extreme wisdom and substance behind what they put out into the marketplace. The book is laid out in the same way by extracting quotes and displaying them in over-sized layered type. Bernie said to never underestimate how the small details can change a whole experience, so I added accordion fold pages and embossing of the Brandever logo to the book. Overall the piece is meant as a keepsake for Brandever and a resource for anyone looking to learn about what it takes to create a prosperous brand for their clients.