Kiku was developed with the notion of fusing a traditional Japanese hot spring inn with American sensibilities. This Eco-retreat targets upper income travelers ages thirty to forty looking for a place to relax along the central coast in Cardiff, California.
Providing guests with a rejuvenating resort experience this green hotel has LEED Gold Certification and is committed to the environment. The building features photo voltaic cells that generate some of the hotel’s electricity, and roofs feature green Eco-roofing. Daily practices ensure the surrounding beauty of the land is preserved for future generations. Food comes largely come from local growers and if guests travel to the resort in a hybrid vehicle, a special parking spot is reserved for them. Featuring spectacular views, winding footpaths and relaxing spa treatments with natural, organic products guests are encouraged to reuse room towels.
I developed a simple logo and flower motif to convey the brand aesthetic. A palette of yellow, orange and blue is repeated in custom patterns then applied to a handcrafted tea set, guest cards and in room reusable tea tins. The identity manual provides guidelines to maintain consistency and communicate the spirit of the brand in it’s various remote locations.
Process thoughts.
Pages from identity manual.
Water conservation encouragement.
Yukata (robe) with Kiku pattern for guests.
Tins of loose leaf tea.
Welcoming tea set when first entering room.
