The owner of this green automotive repair shop is heavily inspired by comic books and the idea of heroes. BAM is officially a new company despite the fact that the owner, Austin Lutz has been in the automotive business for 14 years. His shop will specialize in providing services like brakes, suspension, engine repair and maintenance for women ages twenty five to forty.
I wanted to create a design that communicates the idea that mechanics save you when you need it most. When you find one that saves you time and money but also cares about the environment then you’ve got a hero. Inspired by comic books and the work of Roy Lichtenstein I created a dynamic logo with overlapping letterforms in a bright red crest shape. A pattern of ben day dots is used to brand a variety of items including a stationery package, and business forms. These were printed on Neenah recycled paper using post consumer recycled fiber. The custom key holders are re-usable and an air freshener does double duty reminding customers to return for service at BAM Automotive.