New biz, who diz?
When the Skidmore Group acquired Kitchen Art Design, a leading custom cabinet maker company servicing the Lower Mainland for 30+ years, it was to be repositioned as a high-quality, mid-priced player on the market.
In collaboration with the team at Will Creative I created a refreshed identity, and an expanded visual toolbox to attract younger, middle-class families looking to start renovations on their first home.
The repositioned brand aesthetic was applied to a new website that showcased a wide variety of scalable kitchen builds, service offerings and a customizable approach.
Process/exploration
