Cycle&Cycle | Visual Identity

Brand Concept

核心概念生生不息 Lifecycling

惟有与自然和谐共生，才能不断循环，生生不息。

将品牌命名为Cycle&Cycle寓意着“永续”不管是面包、轻食餐点、还是咖啡等等，仅选用当季最新鲜的食材，手工制作，追求最有的品质。大自然一年四季有着不同的馈赠，惟有与自然和谐共生，才能不断循环，生生不息。此外我们相信：优质的产品，是品牌与客人之间最坚实的纽带，这样才能让品牌永续发展。将品牌命名为Cycle&Cycle寓意着“探索“，探索每种食物的味道，就像探索每一个不同的星球。对食物保持好奇，保持敬意，才能不断进步。与此同时，从食物出发，探索人与自然、人与人、人与物之间的关系，探索美好生活的无限可能性。

将品牌命名为Cycle&Cycle寓意着“分享“，我们希望以美好的食物开启一场人与人之间相互分享的美好旅程。

味觉总是与我们的情感、记忆相连，怀抱着分享的心情，食物更美味。

Brand Concept

Continuity and endless succession can only be achieved through the harmonious coexistence with the nature.The brand is named Cycle & Cycle to suggest that we only select the freshest ingredients of the current season for bread, light food, meals and coffees. We pursue the highest quality through hand making. The nature endows us with varied gifts in four seasons. We can only achieve continuity and endless succession through the harmonious coexistence with the nature.

In addition, we firmly believe quality product is the firmest link between the brand and consumers that ensures continuous development for the brand.The brand is named Cycle & Cycle to suggest exploration: exploring the taste of each food is equal to exploring different planets.We can only make unremitting progress by keeping our curiosity and respect for food.

In addition, we should explore the relations between mankind and the nature, between humans and between humans and things, as well as the limitless possibilities of beautiful life based on food.The brand is named Cycle & Cycle to suggest sharing: We wish to start a wonderful journey of sharing between people through delicious food. Taste has always been closely linked to our emotions and memory. If we share food with gratitude, food will taste more delicious.

Graphic Design:Ketujyo

Year-2015