SPD CARE VISUAL IDENTITY AND PACKAGING
SPD CARE品牌来源于“SUPER DENTISTRY“的缩写。有别于一般消费级口腔护理产品，SPD CARE希望以口腔医学科学为基础，重新考虑和设计可以日常使用的口腔预防医学等级的产品，为新一代消费者提供“科学有效，绿色安全且拥有愉悦使用体验”的产品和服务。
The brand SPD CARE is an abbreviation of "SUPER DENTISTRY". Different from ordinary oral care products designed for consumer use, SPD CARE medical-grade oral care products designed for day-to-day use are created based on the stomatology, which provide the new generation of consumers with "scientifically effective, green, safe, and pleasant user experience ". More importantly, SPD CARE are dedicated to helping users develop a scientific oral care lifestyle, and continuously improving the oral health of users and their families.
Science and technology, innovation and cleanliness are the core concepts of SPDCARE product R&D. what distinguishes it from the rest is its multiple patent components that were developed independently and through multiple clinical tests, and its application of technical innovation of oral hardware equipment, so as to bring to your comprehensive oral health care at clinical medical level.
Based on the brand analysis, the brand color is logically deduced. White represents cleanliness, and silver represents technology and innovation. When SPDCARE appears in the sales scenario of professional dental clinics, it highlights the brand's professional temperament and the power of scientific innovation, and builds trusts with consumers.
Based on the most important sales scenario of the brand—dental clinics, we found clues of visual design from the dental diagnosis reports commonly used by clinics and extracted the auxiliary graphics of the brand—two white boxes that can be infinitely extended. The white boxes on the dentists’ diagnosis book, combined with the oral hygiene steps, brings a unified, rigorous and orderly brand extension format design, and conveys with the significance of education guidance to the patients the three steps of correct oral hygiene，Step one is "dental cleaning"; Step two is "interdental cleaning"; and Step three is "cavity cleaning".
On this basis, SPDCARE subdivides the product categories by "cleaning steps", For example, "tooth surface cleaning"—toothbrush and toothpaste, "interdental cleaning"—interdental brush and floss, and "cavity cleaning"—tooth flusher and mouthwash, which are also different from other oral brands.
After building the visual system of the brand, we have designed more specific oral care guidance on the packaging. Each SPDCARE product is an invisible private dentist for you, which can always remind you of cleaning your mouth correctly and help you form a good habit.
Design & Photography
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