C A S E   S T U D Y
 
B A C K G R O U N D
 
Mining provides the precious resources that enable our modern lives, yet most of us will never set foot underground. Since we can’t bring people to a mine, we brought the mine to them on a platform they use every day: Instagram. Using a carefully selected cross-section of photographs we shot on location at an Anglo American mine, we constructed INSTAMINE – a 135-tile virtual mine on Instagram that allowed users to scroll down and explore the depth and magnitude of an underground mine.


A W A R D S
2019
 
EXCELLENCE  Social Media  Gold Quill Awards
GOLD  Technical Innovation  New Generation Awards
GOLD  Mobile Marketing  New Generation Awards
GOLD  Innovative Solutions  Assegai Awards
BRONZE  Social Media  Assegai Awards
BRONZE  Online Campaigns  Assegai Awards
 
C R E D I T S
 
Client: Anglo American
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept & Ideation: André Lopion, Jared Milne, Lloyd Selemela
Design: Bianca Potgieter
Copywriting: Robyn Grimsley, Kristy-Leigh Kirkby
Instamine
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Instamine

Mining provides the resources that enable our modern lives, yet most of us will never set foot underground. Since we can’t bring people to a mine Read More
4
102
0
Published: