B A C K G R O U N D
To promote Chicken Licken's SoulSister range of meals, Joe Public United launched the brand's first integrated campaign speaking directly to women. As part of our digital campaign, we took to Twitter and presented our following with a simple call to action: backup your bestie with a shoutout and we might send something extra special their way.
We then wrote and recorded three unique songs in response to the best tweets and surprised each lucky lady in a live, unscripted stunt featuring the Soul Sisters themselves.
A C T I V A T I O N S
C r e d i t s