C A S E   S T U D Y

B A C K G R O U N D
 
The SUV market is taking over South Africa and with it comes a whole host of competitors. Hyundai wanted to make a bold statement... and set Twitter ablaze in the process. So with a shoe string budget and zero media spend, we marketed their brand new SUV by driving it straight into their biggest competitor's conversation.
 
 
A W A R D S
 
THIRD PR Communication Creative Circle (Oct)
THIRD Outdoor Creative Circle (Oct)
SILVER Innovative Solutions  Assegai Awards
 
 
C R E D I T S
 
Client: Hyundai
Agency: Clockwork, Grid Worldwide
Creative Direction: Lize du Plessis
Concept & Ideation: André Lopion, Jared Milne, Paige Abrams
Design: André Lopion
Community Management: Phike Mokuene 
Don't Cross Your T's
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Don't Cross Your T's

The SUV market is taking over South Africa and with it comes a whole host of competitors. Hyundai wanted to make a bold statement and set Twitter Read More
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36
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Published:

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