B A C K G R O U N D
 
To promote Chicken Licken's SoulSister range of meals, Joe Public United launched a campaign aimed directly at women who needed some encouragement or celebration, with three sassy Soul Sisters there to back them up when they needed it most. As part of the campaign we created these four Spotify Audio Ads targeted at women who were listening to specific playlists on the platform. Each ad made specific reference to the themes they were listening to and at any point listeners could click through to the Chicken Licken website to further engage with the campaign.


S P O T I F Y   S O N G S
 
C R E D I T S
 
Client: Chicken Licken
Agency: Joe Public Connect
Creative Direction: Xolisa Dyeshana
Campaign Concept: Natalie Walker, Jeanine Vermaak
Digital Concept: André Lopion, Jared Milne
Design: André Lopion
Copywriting: Jared Milne
Audio: Adam Howard
#NeedaSoulSister: Spotify Songs
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#NeedaSoulSister: Spotify Songs

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Published:

Creative Fields