C A S E S T U D Y
B A C K G R O U N D
To promote Chicken Licken's SoulSister range of meals, Joe Public United launched the brand's first integrated campaign speaking directly to women. For the digital portion of the campaign we identified several digital touch points where the Soul Sisters could provide some much needed backup, infiltrating both public and private conversations.
A W A R D S
2020
2020
SILVER • Integrated Campaign • The Bookmarks
BRONZE • Branded Content • The Bookmarks
S T O R I E S S T I C K E R S
S O C I A L M E D I A
C R E D I T S
Client: Chicken Licken
Agency: Joe Public Connect
Creative Direction: Xolisa Dyeshana
Campaign Concept: Natalie Walker, Jeanine Vermaak
Digital Concept: André Lopion, Jared Milne
Copywriting: Jared Milne, Jeanine Vermaak, Jeanne Lloyd
Design & Animation: André Lopion, Henno Reyneke
Stickers Animation: Punch Club Studio
Audio: Adam Howard
