C A S E   S T U D Y

B A C K G R O U N D

South Africans love beer and social media. But with users scrolling through an average of 90 meters of content a day, we wanted to ensure they stopped and took notice of ours. We created a digital treasure hunt that stopped our users mid-scroll with a simple statement: Stream the beer. Find it first. WIN a bar. It was a campaign that didn’t ask for a like or share, but rather a real-world action to win a real-world prize. Creating real-world SAB ambassadors at the same time.


A W A R D S
2019

GOLD Digital Media New Generation Awards


L A U N C H   V I D E O
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S O C I A L   M E D I A
 
C R E D I T S

Client: South African Breweries
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept & Ideation: André Lopion, Jared Milne
Art Direction: André Lopion
Design: Bianca Potgieter, André Lopion
Motion Graphics: André Lopion
Copywriting: Jared Milne, Courtney Wicksteed
Sound Design: Sergio Da Cruz
Beer Finder 2018
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