• Add to Collection
  • About

    About

    South Africans love beer and social media. But with users scrolling through an average of 90m of content a day, we wanted to ensure they stopped … Read More
    South Africans love beer and social media. But with users scrolling through an average of 90m of content a day, we wanted to ensure they stopped and took notice our ours. We created a digital treasure hunt that stopped our users mid-scroll with a simple statement. Stream the beer. Find it first. WIN a bar. It was a campaign that didn’t ask for a like or share, but rather a real-world action to win a real-world prize. Creating real-world SAB ambassadors at the same time. Read Less
    Published:
South Africans love beer and social media. But with users scrolling through an average of 90m of content a day, we wanted to ensure they stopped and took notice our ours.  We created a digital treasure hunt that stopped our users mid-scroll with a simple statement. Stream the beer. Find it first. WIN a bar. It was a campaign that didn’t ask for a like or share, but rather a real-world action to win a real-world prize. Creating real-world SAB ambassadors at the same time.
Credits

Client: South African Breweries
Agency: Joe Public Connect
Concept & Ideation: André Lopion, Jared Milne
Design: Bianca Potgieter, André Lopion
Copywriting: Jared Milne, Courtney Wicksteed
Creative Direction: Markus Botha