South Africans love beer and social media. But with users scrolling through an average of 90m of content a day, we wanted to ensure they stopped and took notice our ours.  We created a digital treasure hunt that stopped our users mid-scroll with a simple statement. Stream the beer. Find it first. WIN a bar. It was a campaign that didn’t ask for a like or share, but rather a real-world action to win a real-world prize. Creating real-world SAB ambassadors at the same time.
Credits

Client: South African Breweries
Agency: Joe Public Connect
Concept & Ideation: André Lopion, Jared Milne
Design: Bianca Potgieter, André Lopion
Copywriting: Jared Milne, Courtney Wicksteed
Creative Direction: Markus Botha
Beer Finder 2018
1
25
0
Published:

Beer Finder 2018

South Africans love beer and social media. But with users scrolling through an average of 90m of content a day, we wanted to ensure they stopped Read More
1
25
0
Published:
Copyright Info

No use is allowed without explicit permission from owner