C A S E S T U D Y
B A C K G R O U N D
To promote Brutal Fruit Cranberry Rosé we developed a cheeky campaign that pushed the message of self-esteem & independence throughout the month of love. Running on both Facebook and Twitter, fans were driven to enter our competition via four entry mechanics which alternated weekly. The competition posts were aimed at encouraging the Brutal girls to show their creativity and what makes them audacious and fabulous.
A W A R D S
2017
2017
SILVER • Online Competitions • New Generation Awards
C R E D I T S
Client: Brutal Fruit
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept: André Lopion, Lianie Potgieter, Lebohang Mabeba, Bianca Potgieter
Design: André Lopion, Lianie Potgieter, Bianca Potgieter
Copywriting: Thobekani Dhlamini, Samantha Makeleni
