C A S E S T U D Y
B A C K G R O U N D
To promote Brutal Fruit Cranberry Rosé we developed a cheeky campaign that pushed the message of self-esteem & independence throughout the month of love. Running on both Facebook and Twitter, fans were driven to enter our competition via four entry mechanics which alternated weekly. The competition posts were aimed at encouraging the Brutal girls to show their creativity and what makes them audacious and fabulous.
A W A R D S
SILVER • Online Competitions • New Generation Awards
C R E D I T S