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    To promote Brutal Fruit Cranberry Rosé we developed a cheeky campaign that pushed the message of self-esteem & independence throughout the month … Read More
    To promote Brutal Fruit Cranberry Rosé we developed a cheeky campaign that pushed the message of self-esteem & independence throughout the month of love. Running on both Facebook and Twitter, fans were driven to enter our competition via four entry mechanics which alternated weekly. The competition posts were aimed at encouraging the Brutal girls to show their creativity and what makes them audacious and fabulous. Read Less
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To promote Brutal Fruit Cranberry Rosé we developed a cheeky campaign that pushed the message of self-esteem & independence throughout the month of love. Running on both Facebook and Twitter, fans were driven to enter our competition via four entry mechanics which alternated weekly. The competition posts were aimed at encouraging the Brutal girls to show their creativity and what makes them audacious and fabulous.
Credits

Client: Brutal Fruit
Agency: Connect Joe Public
Ideation: André Lopion, Lianie Potgieter, Lebohang Mabeba, Bianca Potgieter
Design: André Lopion, Lianie Potgieter, Bianca Potgieter
Copywriting: Thobekani Dhlamini, Samantha Makeleni 
Creative Direction: Markus Botha