C A S E S T U D Y
B A C K G R O U N D
As part of Anglo American’s centenary campaign, we brought one of the largest modern diamond mines in Africa to the world. Using Facebook LIVE, viewers were taken from first blast to final product, and their questions were answered in real-time via the comments. The video achieved three times more views than any piece of social content by the brand, beating the media forecast by 1400%.
A W A R D S
2018
2018
EXCELLENCE • Digital Marketing • Gold Quill Awards
C R E D I T S
Client: Anglo American
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept & Ideation: André Lopion, Jared Milne, Lloyd Selemela
Sound Design: Sergio Da Cruz
