Building a brand to position and launch Pixiebob, a new community insights platform.

 To create a new brand identity for Pixiebob, a startup looking to challenge within the research and community insights sector. The brief stated that the visual language should be anything other than what is currently out there (normally rather dry and corporate), and instead lively, bold and with a hint of humour. 

 The name was informed by the inquisitive nature of cats (with an intentional nod to personality and quirk), a thread that also runs through the visual aesthetic from the literal illustrations, often showing a cat exploring within space – though to the core logo and signifier. The logotype itself comprises of a bespoke wordmark (with a shorthand identifier also developed), accompanied by colourful 'whiskers', both a reference to the cat itself, but also hinting at a spark of energy in the sharing of information and knowledge.The 'whiskers' are accompanied by a secondary set of graphics or 'tails' – seen as the connection point between the visual elements.