Pnb Brand Identity

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PNB - Design & Build

Branding, Visual Identity, Website

Assignment
PNB is an Architecture, Interior, and Landscape Studio based in Ho Chi Minh City, Vietnam.
PNB is derived from the term “post and beam,” the construction's main and general structural elements. Our task is to build a bold, minimal, and refined brand identity that reflects the values and philosophy of PNB

Approach
The story of "Post and Beams"
Posts and beams are structural systems used in architecture to support building loads over large spans. Posts are vertical elements that transfer loads from beams to the foundation, while beams are horizontal elements that distribute loads to the posts.
This becomes a key principle of design strategy.

Design system
+ Logo
Based on the thorough research of architectural principles, structures, and materials and the arrangement of basic geometries in logotype reminds us of the composition of architectural elements to achieve construction flexibility, lighting, and, finally, space.

+ Key visual identity & Application

The Letter mark on Logotype brand name is a character on the canvas of key visual identity. Post and beams tell the story of architectural expression, function, and universality. These components' connection and architectural themes continue throughout the matt and uncoated paper choice, distinctive type, bold colors, and print finish. Die cuts are made subtly in name cards, letterheads, folders, and some other stationaries, giving the emotive high-quality sense of finishing and, more than that, a playful interaction for the elements in connection with each other.