A logo and visual system for the world’s foremost gathering of Information Architects, User Experience Designers, and Content Strategists.
For 17 years, these design practitioners have been meeting annually to discuss and evolve structure of content and information environments. 2017 would mark iA Summit's 17th time but also the first year in a shift towards becoming a more destination/human centered event where attending professionals are encouraged to get to know each other out side the talks and workshops, though local activities.
For 17 years, these design practitioners have been meeting annually to discuss and evolve structure of content and information environments. 2017 would mark iA Summit's 17th time but also the first year in a shift towards becoming a more destination/human centered event where attending professionals are encouraged to get to know each other out side the talks and workshops, though local activities.
We were asked to give the visual identity a modern refresh. The logo is built on two letterforms, reduced down to their basic geometric shapes widely used by Information Architects to organize and structure information. Together, the shapes provide a modern and playful yet balanced and grounded mark where the circle creates a natural safeguard around the letterforms.
The supporting visual system was inspired by the surrounding local environment and weather of the current year's event location, Vancouver/Canada.
Reference illustrations by Burnt Toast
Process sketches
Several concepts were developed, and while the client chose a different direction, in the end, this remains my favourite execution due to its unique and playful simplicity in a space that is commonly not.
